+€5M generated for our clients

Your sales team, outsourced.

We run your entire B2B outbound: cold email, cold calling, LinkedIn, follow-ups, setting. You show up to the meetings. That's it.

  • +€5M Generated for our clients
  • +80 Companies supported

By Célien Botlan, author of La Saturation 4 years building B2B acquisition systems The podcast (in French) ↗

Running for AI agenciesTrade show organisersVideo production studiosConsulting firms

S/01 Our demo isn't a pitch

Your first meeting? It’s on us.

The outbound market is burnt out: everyone promises, nobody proves. So we stopped pitching.

  1. 01

    Your criteria

    We write down your criteria in black and white.

  2. 02

    The meeting

    Our team of callers books a meeting with a company looking for what you sell.

  3. 03

    Your call

    You judge it on the evidence. Outside your criteria? We replace it.

Criteria sheet Free meeting
Industry
Yours, in writing
Size
The one you target
Decision-maker
The one who signs
  1. Criteria written
  2. Meeting booked by our callers
  3. You judge it
Outside your criteria? We replace it.

You judge the meeting, not our pitch.

Book my call
October 2026 RDV/01
Delivery message for a free meeting: decision-maker’s role, video call slot, booked in the calendar. Contact details blurred.
A free meeting, the way we deliver it: the decision-maker, their role, the slot booked in your calendar.

S/02 The reality

You know outbound should bring you clients. Here’s what actually happens:

  • 01

    You posted yourself

    Inconsistent, no system.

  • 02

    The volume agency

    Leads, not meetings.

  • 03

    The LinkedIn freelancer

    One channel, not a machine.

  • 04

    The sales hire

    6 months of salary before the first result.

The problem was never the channel. It's the lack of a system.

S/03 Who it’s for

We know exactly who we target.

Four types of companies, and three reasons to say no to you.

  1. 01

    Agencies

    Web, SEO, SEA, motion, influence, production, AI automation.

    The signYou close well but your pipeline depends on referrals.

  2. 02

    Firms

    Recruitment, consulting, optimisation, brokerage.

    The signOne client weighs too much in your revenue and you know it.

  3. 03

    SaaS and tech companies

    Validated product, first clients signed, nobody to prospect.

    The signThe founder is still the only salesperson.

  4. 04

    Industry, construction, B2B services

    Long cycles, decision-makers hard to reach.

    The signYou pay lead platforms that send you junk.

When we say no

  • Your client value doesn't cover acquisition

    What matters isn't your entry price, it's what a client brings in overall: upfront, recurring, lifetime value. If that doesn't comfortably cover the cost of a qualified meeting, the maths doesn't work, and we'll tell you before you sign.

  • Your offer has never sold

    We amplify what already works. If nobody has bought yet, the problem is the offer, and volume won't fix it.

  • Your market is 200 companies

    A market that narrow burns out in two months of prospecting. Better to know now than in month three.

We'd rather turn a client down than bill them for a system that can't work for them. That's also why the first meeting is free: it costs you nothing, and it tells us whether we should go ahead.

S/04 The method

The Saturation method.

Open cold, convert warm.

01/03

The offer first

Before the channel, the offer. Everything starts with a Give First: we bring the prospect value before asking for anything.

02/03

Templates, at volume

Templated, tested messages sent to as many decision-makers as possible. Mostly by email.

03/03

The signal, then the call

A prospect who shows a positive signal doesn't get another email: they get a call. Cold email opens, the warm call converts. LinkedIn comes third.

S/05 The offer

How we get started.

  1. 01 Free

    The free meeting

    Your criteria in writing, one meeting booked, you judge.

  2. 02 From €2,500/mo

    The machine

    A monthly retainer from €2,500. The entry offer targets 15 to 25 meetings a month, depending on your market and your criteria.

  3. 03 On demand

    The scale-up

    More volume, more channels, a team that grows with your needs: 30, 40, 50 meetings a month. Up to €8,000 to €10,000 a month depending on volume.

We don't guarantee a number of meetings: nobody can, honestly. That's why the first one is on us. You judge it on the evidence.

S/06 Our own acquisition

16 meetings in 8 days, with 2 emails.

Our own campaign, public numbers. The same machine we set up for you.

“Free meeting” campaign · public numbers Done in 8 days
  • 2,778 Companies contacted
  • 5,400+ Emails sent
  • 44.7% Open rate
  • < 1% Bounce
  1. 2,778 Contacted
  2. 41 Positive replies
  3. 16 Qualified meetings booked

1 positive reply per 132 emails. The market norm is around 1 in 400.

Watch the full campaign on video (in French)

S/07 International

We prospect in every market.

Europe, North America, wherever your clients are. One machine, sequences and calls built in the language of the target market.

1 in 4

companies contacted in our latest campaign were outside France

  • The free meeting, outside France too

    Same rule everywhere: your criteria in writing, one meeting booked, you judge.

  • The language of the market

    Sequences and calls in your prospects’ language, depending on who you target.

  • One point of contact

    One team, one report, whatever the country.

  1. France 2,041
  2. Switzerland 280
  3. Belgium 246
  4. Canada 133
  5. Luxembourg 26
“Free meeting” campaign · 2,778 companies contacted

S/08 The proof

Numbers, not noise.

The evidence

CRM · our own acquisition P/01
The “R1 booked” column of our CRM: 34 opportunities, source phone appointment. Names blurred.
34 first meetings booked in six weeks.
CRM · cold email + cold call campaign P/02
Our 7-stage CRM pipeline: first meeting booked, no-show, not qualified, pre-second call, second meeting booked, no-show, offer sent. Names and companies blurred.
Our pipeline, stage by stage: first meetings booked, no-shows, unqualified, callbacks, second meetings, offers sent.
Cold call report · AI client P/03
Client cold call report: 483 prospects worked, 204 conversations, 14 meetings booked, 1 meeting per 34.5 prospects. Client name blurred.
Cold calling for an AI client, September to early October: 483 prospects worked, 204 conversations, 14 meetings. 1 meeting per 34.5 prospects.
Calendar P/04
One week of calendar: busy slots in grey, meetings booked by our team in blue. Names blurred.
One week of calendar. In blue, the meetings booked by our team.
Smartlead · email campaign P/05
Smartlead stats: 2,192 leads contacted, 26 positive replies, 71 unique replies, 15 bounces (0.3%).
A cold email campaign: 2,192 leads contacted, 71 replies, 26 positive, 0.3% bounce.

We’ll show you yours.

Every month, the same report, out of the same tool.

They trust us

  • The AI Companion
  • Narcy Partners
  • Strange Engine
  • SEO-Perf
  • LP Dégraissage
  • Terrastab
  • GRIPP
  • EMB Habitat
  • Projem
  • Miran Construction
  • Calexstructure
  • LP Ventil
  • Anjou Maine Adapt'
  • Torres Travaux Publics
  • Photovoltaïque 83
  • FMS BAT
  • Carrelage
  • Compagnon Carreleur Paris Ouest

+80 companies supported, from SaaS to industry.

S/09 Feedback

What the CEOs we work with say.

  • Great experience with the team. In six weeks I signed 3 projects thanks to the system they set up. It works, and honestly it pays off.
    Construction · 6 weeks · Translated from French
  • Célien is a serious, effective expert. He doesn't try to sell at all costs: he analyses the situation, understands what's at stake and proposes concrete, tailored solutions. His support improved my visibility and I'm fully satisfied with our collaboration.
    Consulting · Translated from French
  • Yes I can see it, the meetings coming in, it feels strange, honestly. But I feel ready.
    Client message, mid-engagement · Translated from French

S/11 Who’s talking

I'm Célien Botlan.

4 years building B2B acquisition systems for CEOs in industry, consulting, tech and business services.

I generate 30+ qualified meetings a month for my own offer, with exactly the same machine I deploy for you.

Author of La Saturation.

Célien Botlan, founder of Botlan Acquisition
Célien Botlan · Founder

The team

9 people behind your meetings

A head of outbound, operators, a setter and a dedicated calling team.

Meet the team

S/12 The timeline

90 days to set up a system that runs.

  1. Days 1 to 30

    Setup

    Outreach accounts built, sequences written, machine launched. Your first meetings come in.

    Your involvement2 hours of onboarding, then 30 minutes a week.

  2. Days 31 to 60

    Calibration

    Messages refined from your feedback. Steady flow of meetings. Email, calls and LinkedIn running together.

    Your involvementApprove. That’s it.

  3. Days 61 to 90

    Full pipeline

    System dialled in, consistent meetings, stable metrics. You know exactly what a qualified meeting costs.

    Your involvementCélien stays with you on closing.

S/13 FAQ

What people ask us before signing.

If your answer isn't here, ask it on the call.

01 What's the catch with the free meeting?

There isn't one, and that's exactly the point. We write your criteria in black and white, we book a meeting with a company looking for what you sell, you take it. If it's outside your criteria, we replace it. You sign nothing, you pay nothing upfront. We'd rather spend a meeting on you than sell you a pitch.

02 Do you work on commission?

Yes, it can be discussed. But you need the team for it: a real sales team that will close what we send you. You also need the offer for it, priced high, because commission is negotiated case by case. Doing €100k or €500k in revenue? It's not for you. Leader of your market in your industry? Then let's talk.

03 How much does it cost?

A monthly retainer, never a price per meeting. The entry offer starts at €2,500 a month and targets 15 to 25 meetings. For 30, 40, 50 meetings a month, it goes up to €8,000 to €10,000. We set your volume on a video call once your criteria are written. The first meeting is on us.

04 How long before the first meetings?

The first ones come in during month one, while we set up. Cruising speed, 15 to 25 qualified meetings a month on the entry offer, kicks in from month two. Qualified means: the person matches your target, has a need, and agrees to a discovery call.

05 Do you prospect internationally?

Yes, in every market. In our latest campaign, one in four companies contacted was outside France. The method stays the same; sequences and accounts are built in the language of the target market. The free meeting applies outside France too.

06 Do you send automated messages?

Yes and no. We use templates: tested messages sent to as many decision-makers as possible, mostly by email. What's never automated is what comes next: a prospect who shows a positive signal gets a call, not another email.

Last step

We book your first meeting. You judge it.

A 30-minute video call, in French or English. We write your criteria together and you leave with your company's acquisition plan. The first meeting is on us.

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